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Marketing Research

3/5/2014

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Captive Spaceship Balancing Underwear Brightly
I know I missed last week, but it’s ok because it was for a good reason! I’ve been working on Düdle marketing and getting the word out. I try to make regular Facebook posts and tweet about the game’s progress. I post düdles that people have drawn to Instagram as well as cute pictures of the clay Dudley sculpture I made. But how could I tell if these things were working?

To find out I sent in a question to the marketing podcast Not a Real Job. Chris Van Patten and Joel Kelly answer questions about online marketing and I thought they would be able to help. Well boy was I in for a surprise! Not only could they help (with great advice about marketing and using Kickstarter) but also gave a great Düdle shout-out in the beginning of episode 28:
Check it out! It’s super cool. It’s a really interesting idea for a sort of Cards Against Humanity, Apples to Apples, type game but more picture based and more creative. I like the idea of this game where you get to be the creative force.
Last Wednesday they held a Not a Real Job fan meet-up in NYC. So after such a rave review from two strangers that had never even played the game I figured it would be worth the train ticket to the city and share the game with them in person. So instead of writing and posting a blog post last Wednesday, Benn and I took the train into NYC to meet people from the Internet. (I can see my rational self cringing)

It was an awesome time! Joel and Chris are super cool guys. The other fan that showed up, Josh was also great. The bar, Mother’s Ruin, had these great butcher-block tables so it was the perfect place to play Düdle. We played two rounds and it was incredible; five strangers huddled and drawing in silent concentration in the middle of a busy, rowdy SoHo bar... incredible! We had an awesome time drawing and guessing, check out our drawings below.

Today, the newest episode of Not a Real Job came out and not only did they mention playing the game, they gushed over it!
We got to play Düdle! Which is as super, super, super fun card/drawing based game. You’ve got to go to the website and you got to check out this game. Sign up for the newsletter so you can find out about this really fun game. It’s definitely a unique game. There are games that it pays some homage to, like Pictionary, Cards Against Humanity, Apples to Apples, but it definitely brings its own spirit and personality that makes it so wonderfully fun to play, I am excited to play it again and I think you will be too after you check it out. You would be crazy not to get on board with it.
Very, very exciting times at the Düdlesphere! Make sure you listen to Chris and Joel and sign up for the newsletter if you haven’t already!
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Düdle Card Design

2/19/2014

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After play testing with friends and students I realized that pre-printed cards would benefit the game. So we began the process of designing the cards.

The first step was thinking of the words we could use for each category. In the beginning we just brainstormed lists of adjectives while we were driving. How many nouns could we think of before the concert started? How many verbs in ING could we think of for every letter of the alphabet? How many adverbs could we list before one of who say, “um, is that a real word?”

Then we started trying to whittle it down to our favorites. Which ones would be the most fun to draw? Which would play well with others? Which words are too much like others ones? After we had some more finalized lists to work with we started to think about what the cards would look like.

I knew that if I was going to use this game in my classroom the cards would need some sort of simple definition, explanation, or example. The solution was simple; the word would be the biggest thing on the card, smack in the center, all caps. Below that would be the definition in a smaller, more basic font along with the part of speech.

Another bump that came up during play testing was almost guessing the correct word, but not quite. Do I get credit if they guessed giggling instead of laughing or floating instead of flying? So we decided to include “similar words” on the cards. These would be words that were either synonyms of the main word or words that you may guess looking at an illustration of the main word. Each type of card (except nouns) would get 4 similar words, one in each corner. That way if the group guessed one of the similar words instead of the actual word, the artist could still get credit. We decided that the actual word would be worth 2 points and the similar words would be worth 1. The similar words would also help if the artists wasn’t sure what the main word means. If the definition wasn’t enough their would be other words to help decide what the word means and how to illustrate it. I knew this would be helpful for my students who struggled a bit more with vocabulary and hopefully help them improve it!

Once we finalized the layout, we played around with some color. I designed a font to use for the main words (I’ll have to a blog post on that process, its pretty fun and easy). And after a few versions ended up with something we liked.
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Brainstorming adjectives
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Finished card design!

Then came the grunt work of fine tuning the lists, defining all the words, and coming up with all the similar words. That has been the most tedious part of the project so far. We’ve been working on it for over a month and its still not done. A big shout out to all our friends who helped up proofread, edit, and brainstorm! You guys are the best and we would have never finished without you!

After we designed the cards we started searching for printers to help with a prototyping! But that’s next weeks adventure ☺
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Kid Tested, Teacher Approved

2/13/2014

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Last week I mentioned how after play testing Düdle with friends we decided it was important to get cards printed with the words on them to cut down on people recognizing their own words. Another big influence on card design came from the play testing I did with my students. As an intermediate school art teacher, I decided that Düdle would be a great activity for the art room and decided to test out the concept with some of my classes.

The first time I tested the game it was still just an idea. It was an early dismissal day at the end of the year. My fifth graders had completed their assignment and we had 15 minutes to spare, just enough for a test game. “Lets play a game!” was all I had to say and they were sold on whatever I was selling them.

The first challenge was the words. I had no cards. So the kids would have to make up their own. So I handed out little squares of paper and gave the first direction, “Write down one adjective.” A few heads bowed and began writing, a few others looked thoughtful, but many of them stared at me blankly. “Ok, lets review, what’s an adjective? Remember, language arts happens in more than just your language arts classroom.”

“A describing word,” shouted out one of the students already writing. I ignored the fact that he had shouted out instead of raising his hand (we only had 15 minutes and I hadn’t budgeted time for reviewing parts of speech) and continued, “Yes! And adjective is a describing word. Who can give me an example of an adjective or a describing word. Go ahead, shout them out.”

“Smelly!” “Smart!” “Fast!” “Fancy” “Gigantic!” “Crazy!” words came from around the room. The bleary eyed students got the idea and started shouting out their own adjectives.

“Great! You got it! Now think of an adjective and right it on your square. Then fold it in half and go put it in the bin labeled Adjectives.”

While they worked on brainstorming their adjectives I gave them all two more squares.

“Ok, next! Write down two different nouns.” and before I could get the stares, “And who can tell me what a noun is?”

This time a hand went up. “Yes, Jack, what’s a noun?”

“A person, place or thing,” he smiled.

“Or idea!” of course the shouter needed to add his two cents.

“Yes, a noun is a person, place, thing or idea. But remember, someone else is going to have to draw the noun you write down, so you may want to avoid ideas. A 'school' would probably be easier to illustrate than 'education', right?”

They nodded emphatically in agreement and began writing their nouns.

Then came verbs. I was ready.  I knew adverbs were going to be more trouble then they were worth, it was supposed to be fun after all.

“Ok, last, write down one verb ending in ING. Who can tell me what a verb is and give me an example of one ending in ING?” We went through the process and finished up writing words.

Then I demonstrated how to pick one paper from the adjective bin, two from the noun box, and one from the verb bowl. Then I showed them my words: Strong, Cat, Cow, Running and drew a quick sketch of a muscular cat with spots, hooves, and utters running with a marathoner's bib.

“See? You have to get creative! How will you combine your two nouns? How will you show your verb and adjective? But keep your words secret! Have fun, do your best and then share your drawings with your table-mates and see if you can guess each others words!”

Their eyes lit up. They quickly collected their little squares of folded paper. Some laughing as they pieced their words together, some exclaiming, “what!?,” while others came to me for help deciphering their classmates handwriting or to exchange their word for one of the proper part of speech. Some giggled as they drew while others concentrated with furrowed brows. Then, as tables started to share, came the undeniable noise of children playing a game. Shouting, laughing, pointing, urging, guessing, giving hints. “Ohhhhhh! You’re sooooo close!” “That’s totally a hamburger!” “No way, its cake!” “What letter does it start with?” “Yeah! You got it!!!”

In the end, we only had time for one round that first day... and just barely, but the kids had a great time. The next time their class came to art several students asked, “Are we going to play that game again?!” It was a huge success. Since that first day, I’ve played with many more of my classes. Düdle has become a standard “free time” and reward activity. That has motivated me even more to get official Düdle cards printed as a way to cut down on the waste of all those little scraps of paper and eliminate having to weed out illegible, incorrect, and inappropriate words thought up by students.

So stay tuned fellow teachers! Soon you’ll be able to get your own copy of Düdle for your classroom!
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The Origin of Düdle

2/5/2014

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Throughout the game design process people have asked us where the idea from Düdle came from. Like most ideas, it has had lots of influences. Here’s the closest version to an origin story I can come up with. One day after spending time playing board games with friends Benn suggested, “We should make up our own board games.” That was enough to start a discussion of what kind of board game would we try to make. What kinds of games do we like to play that we think we could design ourselves? Ideas were batted back and forth. It went a little something like this...

“I would want to make a simple game, like a card game. Games like Fluxx, Set, Apples to Apples, and Cards Against Humanity are all super fun and pretty simple to learn,” I mused.

“A card game wouldn’t be hard to manufacture,” suggested Benn.

“I also love drawing and art games like Pictionary, Telestrations, and Draw Something.”

“It’s true, you do love those.”

“Maybe I could combine them!”

I remembered an idea generating activity I had done once in college where the class illustrated phrases composed of random words. Specifically I remembered my phrase and the picture I drew of “a hungry penguin-ocelot flying grumpily.”

“What if we made a game where people picked random words and made a phrase out of them and then had to illustrate that phrase? What if it was structured adjective – noun – noun – verb ending in ing – adverb?”

“Sounds like fun. Would there be an objective? Could you ‘win’ this game?” asked Benn.

“What if you didn’t tell people what your phrase was and the other people you were playing with had to try and guess your phrase based on the drawing?”

And the game design continued from there. We play tested with our friends. In the beginning, each player would get scraps of paper and write down words matching the desired parts of speech, throw the papers into different bowls, mix up the papers and then draw words from the bowls. We drew some very silly pictures and had a really great time! But, we always ran into the problem, “I know that’s supposed to be a tree-frog because I wrote down tree-frog as one of my nouns, that has to be spelunking because I wrote down spelunking... do I say it or keep my mouth shut?” Or worse, people would mix up their parts of speech and put adjectives in the verb bowl. Or write down proper nouns that were almost impossible to draw.

So the next logical step was to print cards with words on them, so all you had to do was shuffle a deck of adjectives and pick one. Then do the same with nouns, verbs, and adverbs. Unintentional-accidental cheating eliminated!

Somewhere along the line the game was named Düdle. Ever since we have been working on designing the cards, play testing the game, researching printers and looking for funding sources. We’ve learned a lot along the way! So hopefully you enjoyed this little origin story and will stay tuned for entries about parts of the game design process.
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Dudle with an Ümlaut!

1/29/2014

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Why does Düdle have an umlaut? Why not! Also, it makes it more likely a reader will pronounce it Doodle instead of Dudley... maybe? 

Here at Düdle we’ve spent a lot of time writing, posting, and sharing things with umlauts, so we’ve gotten pretty good at finding them on our keyboards. Do you want to share things about Düdle and do it cörrëctlÿ? Or if not correctly, with an umlaut? Here’s how!

On a Mac, hold down option and hit u. A floating ¨ will appear. Then hit u again and it will become ü.

On a Windows, hold down ALT while you type 0252 (using the key pad, not the numbers along the top of the keyboard, and make sure Num Lock is on)

On a Windows laptop without a key pad? Press Start > Accessories > System Tools > Character map and copy the character from there. While you're there, check the key combination that produces an umlaut.

On an iPhone, go to your languages in the system preferences and add a language that uses the umlaut, like German. Then when you are typing hit the little globe symbol and the keyboard will switch to German, use the ü key and then hit the globe to switch back to English.

In HTML you type & (ampersand symbol) then the letter (u) then the letters uml, then ; (semicolon) ->  ü

Now go forth and ümläüt ünnëcëssäriîÿ!

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How to Play Düdle

1/22/2014

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After many sessions of play testing here is the best way we found to play. That being said, this is a game about creativity! If you and your friends, students, or colleagues decide that a different set of rules works better for you, by all means, create your own house rules!

How many people can play?
As many as you want! You can play by yourself if you’re just looking for ideas to sketch. Or you can play with as many people as there are cards. We found we had the most fun when we played with 4-8 people.

Step 1: Pick your cards!
Shuffle each deck and place it face down on your table.
Select 1 card from the Adjective deck
Select 2 cards from the Noun deck
Select 1 card from the Verb deck
Select 1 card from the Adverb deck
Make sure to keep your cards secret from the other players!

Step 2: Arrange your phrase!
Put your cards in order to create a phrase.
Our favorite way to organize them is Adj., Noun-Noun, Verb, Adverb... but that doesn’t mean you have to arrange them that way.

Step 3: Illustrate your phrase!
Have fun trying to draw your phrase without writing any words! Use whatever art supplies you have available, pencils, markers, crayons, pens, or whatever you want! Everyone works simultaneously. Don’t worry too much about hiding your work, everyone will be concentrating on her own drawings and peeking ahead of time isn’t usually an advantage anyway! We have never play tested with a set time limit to draw. We usually go with a “peer timer,” meaning when everyone else is done drawing they will start nagging you to finish up! So depending on whom you’re playing with you may have much more or less time to draw, depending on how patient they are!

Step 4: Reveal your Düdles and guess!
One at a time artists reveal their drawings to the group and its up to the group to try and guess what words the artist was trying to illustrate. We had the most fun when the group would work together trying to interoperate the drawing and come to a consensus on the 5 words, eventually presenting a final answer. As frustrating as it is, the artist can’t do or say anything to sway the discussion of the guessers.

Step 5: Record your score!
Each artist has the possibility to earn 10 points. If the word was guessed exactly it is worth 2 points. If a synonym of the exact word is guessed it is worth 1 point. Either use the synonyms listed on the card or have the group come to a consensus on what counts as a synonym and what doesn’t.

Take turns revealing and guessing. Whoever has the most points wins!

Want to share your Düdles?
Instagram or Tweet them @dudlegame1
Use the hashtag #dudledudles or #düdledüdles or #DudleADay
Thanks for sharing your Düdles and your love of the game Düdle!

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The Beginning

1/17/2014

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So what does it take to make a card game and share it with the world? We don't know either! So follow along with us as we find out, together! This is the "behind the scenes" blog about the creation of the game Düdle! 
"An outrageous and hilarious party game where players illustrate randomly generated phrases!" or "A fun and fantastic teaching game where students review and apply parts of speech by illustrating silly combinations of words!" or "A great creative jumpstart for any artist with a block."

... clearly we're still working on marketing. 
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    Oz Hatke

    An artist, a teacher, and most importantly, a co-creator of Düdle!

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